Client Overview A USA-based debt collection company, National Asset Management, was facing intense competition from larger firms in the industry. Despite having a strong reputation for debt recovery services, the company struggled due to a lack of consistent online leads. The Challenge
- Low website visibility in search engines
- No consistent lead generation
- Outdated website and CMS system
- Poor keyword targeting
- Not mobile-friendly
- Website penalized due to spammy backlinks
Hire digital marketing expert
- Complete Technical Audit & Penalty Recovery
- Google penalty due to toxic backlinks
- Poor site structure and outdated CMS
- Removed spammy PBN links
- Submitted disavow file
- Filed reconsideration request to Google
- Advanced Keyword & Market Research
- High-intent keywords
- Low-competition opportunities
- Niche-specific search terms
- SEO Content & Site Structure Optimization
- Created a well-structured sitemap
- Mapped keywords to relevant pages
- Developed optimized, conversion-focused content
- Website Redesign (Mobile-First Approach)
- Mobile responsiveness
- Fast loading speed
- Professional design and user experience
- Ethical Link Building & Authority Growth
- High-quality backlink acquisition through outreach
- Focus on trusted, relevant websites
- Avoided black-hat SEO practices
- Schema Implementation & E-A-T Signals
- Implemented structured data (schema markup)
- Strengthened Expertise, Authority, and Trust (E-A-T) signals
- Top rankings in search engine results within 3 months
- Significant increase in qualified leads
- Improved website authority and trust
- Strong online presence in a competitive US market

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